The concept for destination clouds stems from two major issues the modern traveller is confronted with.
1. Solitude in travel and enhanced individuality
When arriving to an airport, even though we are surrounded with hundreds of people, we are often left alone from the point of arrival until we board the plane.
2. The wait
Depending on our final destination, we are asked to arrive to the airport anywhere from 1 hour to 3 hours before departure time. During this process, we wait in line to check-in or drop-off luggage, pass through security, customs and then again prior to boarding the flight. Many airports have developed an array of services from restaurants to lounges, retail sections, spas, etc- to help passengers cope with the wait.
Destination clouds is a concept to help alleviate some of the stress and anxiety caused by modern airport procedures by providing a communal, interactive and educational offering for passengers arriving to their gate and while waiting to board their plane. The solution comes at the last stage before boarding, when passengers are a little more relieved, having been trough most of the waiting time and stress. It aims to connect passengers to their destination and with their fellow travelers.
The Screen- present everywhere?
Everywhere we go, we are surrounded by screens- our phones, our tablets, our computers, TVs. The problem that arises is the isolation people incur because most of these devices are designed for the individual to consume content alone. A huge potential in sharing, educating and communicating is lost because of the individual use of these devices.
Using advanced touch technology and the advantage of size and form allow the opportunity for curiosity and openness. The clouds create an intimate relationship between passengers and their destination. Peoples' discoveries are their own but at the same time are partially open in view for others to see- naturally creating moments of curiosity, knowledge and the potential for sharing- an icebreaker- a conversation piece, and meeting point.
Destination clouds aim to break the endless airport corridors by providing a series of 'nooks' for every gate. These nooks have 2 functions: The exterior skin is meant to show passengers their gate number, destination, flight number and current conditions at the destination. On the other side, the giant interactive screens serve as a communal hub for passengers to get a better feel for their destination; current events happening, major touristic points of interest, maps, services and different attractions to visit.
By creating these opportunities, passengers are allowed to communicate with each other on experiences, routes and must-sees that only experienced and repeat travelers can provide.
Exploration: Desktop Walkthrough
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