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Destination Clouds


AN IMMERSIVE EXPERIENCE AIMING TO MAKE THE AIRPORT AND TRAVELLING JOURNEY MORE PLEASANT. DESTINATION CLOUDS USES GIANT, FLEXIBLE TOUCH SCREENS TO CREATE A CLOUD OF INTIMACY GATESIDE, WHILE PROVIDING AN IMMERSIVE EXPERIENCE ABOUT THE TRAVELLER'S DESTINATION

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Destination Clouds


AN IMMERSIVE EXPERIENCE AIMING TO MAKE THE AIRPORT AND TRAVELLING JOURNEY MORE PLEASANT. DESTINATION CLOUDS USES GIANT, FLEXIBLE TOUCH SCREENS TO CREATE A CLOUD OF INTIMACY GATESIDE, WHILE PROVIDING AN IMMERSIVE EXPERIENCE ABOUT THE TRAVELLER'S DESTINATION

The concept for destination clouds stems from two major issues the modern traveller is confronted with.

1. Solitude in travel and enhanced individuality

When arriving to an airport, even though we are surrounded with hundreds of people, we are often left alone from the point of arrival until we board the plane.

 

2. The wait

Depending on our final destination, we are asked to arrive to the airport anywhere from 1 hour to 3 hours before departure time. During this process, we wait in line to check-in or drop-off luggage, pass through security, customs and then again prior to boarding the flight. Many airports have developed an array of services from restaurants to lounges, retail sections, spas, etc-  to help passengers cope with the wait. 

Destination clouds is a concept to help alleviate some of the stress and anxiety caused by modern airport procedures by providing a communal, interactive and educational offering for passengers arriving to their gate and while waiting to board their plane. The solution comes at the last stage before boarding, when passengers are a little more relieved, having been trough most of the waiting time and stress. It aims to connect passengers to their destination and with their fellow travelers.

 

The Screen- present everywhere?

Everywhere we go, we are surrounded by screens- our phones, our tablets, our computers, TVs. The problem that arises is the isolation people incur because most of these devices are designed for the individual to consume content alone. A huge potential in sharing, educating and communicating is lost because of the individual use of these devices. 



Process


Destination Clouds

 

Using advanced touch technology and the advantage of size and form allow the opportunity for curiosity and openness. The clouds create an intimate relationship between passengers and their destination.  Peoples' discoveries are their own but at the same time are partially open in view for others to see- naturally creating moments of curiosity, knowledge and the potential for sharing- an icebreaker- a conversation piece, and meeting point.


Design


Destination clouds aim to break the endless airport corridors by providing a series of 'nooks' for every gate. These nooks have 2 functions: The exterior skin is meant to show passengers their gate number, destination, flight number and current conditions at the destination. On the other side, the giant interactive screens serve as a communal hub for passengers to get a better feel for their destination; current events happening, major touristic points of interest, maps, services and different attractions to visit.

By creating these opportunities, passengers are allowed to communicate with each other on experiences, routes and must-sees that only experienced and repeat travelers can provide.

 Instead of minuscule LCD screens, passengers are quickly familiarized with their gate location and destination/flight information.

Instead of minuscule LCD screens, passengers are quickly familiarized with their gate location and destination/flight information.

 The nooks in the destination clouds.

The nooks in the destination clouds.

 Travellers have something to look forward to and can interact before boarding for their flights.

Travellers have something to look forward to and can interact before boarding for their flights.

 

Exploration: Desktop Walkthrough


 
 

Collaborators


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A DIFFERENT APPROACH TO SELLING CARS, CAR E-X-P LETS USERS INTERACT AND EXPERIENCE THE FEATURES THEY LOVE THE MOST AND MATCH THEM WITH THE CAR THAT SUITS THEM BEST, WITH THE MAGIC OF STORYTELLING AND TECHNOLOGY  ---> MORE

  A MORE FLEXIBLE AND SUSTAINABLE APPROACH TO COMMERCIAL REAL ESTATE. 21 HARBOR STREET USES REDESIGNED CONTAINERS AS MARKERS. THESE MARKERS WILL PROVIDE A UNIQUE EXPERIENCE FOR POTENTIAL BUYERS AND PROVIDE A TEMPORARY ATTRACTION FOR LOCALS.  ----> MORE

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COPYRIGHT 2016 INCUBIUS

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21 HARBOR ST


A MORE FLEXIBLE AND SUSTAINABLE APPROACH TO COMMERCIAL REAL ESTATE. 21 HARBOR STREET USES REDESIGNED CONTAINERS AS MARKERS. THESE MARKERS WILL PROVIDE A UNIQUE EXPERIENCE FOR POTENTIAL BUYERS AND PROVIDE A TEMPORARY ATTRACTION FOR LOCALS.

21 HARBOR ST


A MORE FLEXIBLE AND SUSTAINABLE APPROACH TO COMMERCIAL REAL ESTATE. 21 HARBOR STREET USES REDESIGNED CONTAINERS AS MARKERS. THESE MARKERS WILL PROVIDE A UNIQUE EXPERIENCE FOR POTENTIAL BUYERS AND PROVIDE A TEMPORARY ATTRACTION FOR LOCALS.

 

Canada's real-estate market has been booming as of late - particularly, in the condominium industry, in part to record low interest rates. Large metropolitan areas have been speckled with cranes and potential buyers have been sold on the uber-cool concept of urban living. The sudden growth created an incredible amount of competition between developers and the battle to get potential client's attention has skyrocketed marketing costs to incredible highs.

Follow the Leader: Temporary showrooms

The temporary showroom - aka, the sales office - has been the norm for most developers with construction costs ranging from $250k to $3M (according to estimates from one Toronto-based developer). The problem with this type of construction is that by nature, it is almost a complete waste of money and resources. Generally speaking, showrooms are either built from scratch, as temporary pavilions, or are installed for a few months in refurbished buildings. Either way, they usually end up being completely torn down and destroyed once the sales goals are reached and the real construction starts.

 

 

A more sensible solution


What if we created something that was adaptable? Something that has a base canvas and it could be painted every time we had to use it. Finally, what if used something we are used to seeing everyday?

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The cargo container as a mobile showroom

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21 HARBOR ST.


 

Allow us to introduce to you Project 21 Harbor St. In short, the latter is a sustainable alternative and solution to the problems associated to current temporary showroom construction.


Maximizing space


Because the actual footprint of the installation is bigger than that of a typical temporary showroom, its presence allows potential buyer and curious bystanders to interact more freely and move more naturally. The space created between the connection of top and bottom containers creates entrance points that allow a better chance to explore the project from different angles. These spaces can easily integrate multimedia projections with sound to show more than just the building itself like the atmosphere that would be experienced and the views.


 Approach: A museum gallery concept, allowing users to walk freely around the different elements of the project.

Approach: A museum gallery concept, allowing users to walk freely around the different elements of the project.

 Visibility: Noticeable, easy to find if you're looking for it and even easier to trigger the curiosity of people just passing by

Visibility: Noticeable, easy to find if you're looking for it and even easier to trigger the curiosity of people just passing by


SERVICE DESIGN OPPORTUNITIES

Creating life

If the future development project were to have commercial tenants, these tenants should have the opportunity to showcase their product before the main development is actually built. For example, if a bistro were to be in the bottom level of the building, it could rent one of the containers to have a temporary café to give potential clients a taste of what kind of lifestyle they could be living in the new development. From a sustainable standpoint, the equipment used in the temporary bistro could be re-utilized in the final production piece.

 Future commercial tenants can preview their future space and ambiance. From a buyer's perspective, it allows them to get a better understanding of what they are are buying into and the lifestyle they can expect.

Future commercial tenants can preview their future space and ambiance. From a buyer's perspective, it allows them to get a better understanding of what they are are buying into and the lifestyle they can expect.


Exclusive buyer privileges

Imagine that you are looking to impress prospective clients and need an exclusive setting to host that meeting. The upper-level containers could be equipped as a conference rooms which could only be reserved by owners of the future project. Sometimes, that sense of exclusivity goes a long way. 


 As an added benefit, buyers are able to access exclusive areas of the temporary showroom because they are future owners of a unit in the project.

As an added benefit, buyers are able to access exclusive areas of the temporary showroom because they are future owners of a unit in the project.



 The luxury of space: Connections between the containers create moments and opportunities for people to be exposed to an array of multimedia experiences, visually and acoustically

The luxury of space: Connections between the containers create moments and opportunities for people to be exposed to an array of multimedia experiences, visually and acoustically


Collaborators


Related Articles and Projects

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A DIFFERENT APPROACH TO SELLING CARS, CAR E-X-P LETS USERS INTERACT AND EXPERIENCE THE FEATURES THEY LOVE THE MOST AND MATCH THEM WITH THE CAR THAT SUITS THEM BEST, WITH THE MAGIC OF STORYTELLING AND TECHNOLOGY



Copyright 2014 incubius

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CAR e-x-p


A different approach to selling cars, CAR exp lets users interact and experience the features they love the most match them with the car that suits them best, with the magic of storytelling and technology

CAR e-x-p


A different approach to selling cars, CAR exp lets users interact and experience the features they love the most match them with the car that suits them best, with the magic of storytelling and technology

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For a lot people, the experience of driving a car is more than just a means to getting from point A to B. It's about the thrill of speed, power, security, or status. The type of car people decide on varies immensely on their social and economical situation. But ultimately, a car is a place of experiences; whether it's a road trip with friends, a family vacation or that little alone time you have between home and work. ¨People make a purchase decision based on the feeling and lifestyle that manufacturer can provide them.


But why is the purchasing process so painful?



For anyone who's been through this process, you know the drill. You enter a glass portal and even before you get a 20 second glimpse of the offering, you are greeted by a suit. That suit will guide you to what he thinks should be your choice, buy asking 3 questions, judge how you're dressed and how you've entered the premises (alone, wife, kids) and adjust his pitch accordingly. Then the following steps happen:


1. Regardless of what you had in mind, he will steer you towards a promotion or a car he's getting high commission on.

2. He'll have you sit in the car and let you have a quick feel, before asking you to take 'er for a spin.

  There is rarely a genuine opportunity for the customer to discover. He is often "lead" through the experience by a salesman

There is rarely a genuine opportunity for the customer to discover. He is often "lead" through the experience by a salesman

3. While you're driving, instead of letting you enjoy an experience that you'll have for the next 4 years, he starts popping jokes and tries to find out more about your purchasing intent and pain points.

4. Ok, you're back in the dealership. It's time to crunch some numbers right?

5. There's a back and forth game between the sales rep and his manager, the mysterious person sitting in an office somewhere in the corner. 


Conclusion: This process is excruciating. It's stressful and you always feel screwed. It's the same used car salesman persona you're already accustomed to when you purchased your house or condo, you last suit or your appliances. So why can't we enjoy our car purchasing experience as much as we enjoy our car?



Case Study

A good friend once asked me: What is your favourite purchasing/retail experience? I laughed sarcastically. Then i said Apple. He asked why?

 

Here's why:

Suit vs. Techie - which do you prefer

1. There are no suits or direct sales people at Apple. There are just relatively knowledgeable "technicians" that will listen to what i'm looking for (matching a lifestyle) and with my budget and needs (the right tool). I can explore freely and try out products. 

2. I am not harassed by salesman. Actually, it's the opposite; I have to book an appointment online to see them. In exchange, i get 1 on 1 attention for all my needs and questions (I stayed once for 2 hours and never felt pressured)

3. There is no moment to lose me or give me the opportunity to hesitate. They know their stuff, have fixed pricing and can process the transaction without going through a register; it's on them. And then they hand me the product in beautiful packaging.



What applications could this possibly have in the car industry?


 

PROCESS


Welcome to CAR e-x-p, a more democratic experience to car purchasing


 

1. Arrival

The interested customer checks-in. People with appointments are allocated a technical specialist. They are pre-screened on several questions related to their lifestyle and what they are look for. They are also prompted to scan their driver's licence, enabling them to test drive a car if they chose to later, avoiding a later interruption to do so. 

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2. Discovering the model of your choice

Based on their pre-screening, customers have product suggested to them and they can freely access the portals leading to the discover of those particular models. Throughout the discovery, there are deliberate "peak holes" and communication between the portals, allowing the customers to change their minds.

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Entering the different segment portals

Each portal is designed to match the lifestyle associated with each particular model. Every individual path will focus on the key features that the particular model offers and the experience the customer will have once they drive away with the car.


 

3. How it's made

A museum-like experience that has a dual function.

Firstly it exposes what make that brand unique; the service department - where you will service the car for several years to come, becomes apparent, instead of being hidden in the back. Also, the opportunity to tell the story of where the company had allocated resources and research to make driving their car the best.

Secondly, this space acts as the communicator between the different segment's portals.

 Getting to know: The engine that changed everything

Getting to know: The engine that changed everything

 

4. Try

instead of having the opportunity for hesitation and uncertainty, we create a streamlined experience. Instead of waiting for the salesman to fetch out an available demo model in a vast parking lot, there are a couple of cars already waiting outside each segments exclusive area.

 

 

 

5. Personalize and Check-Out

 People should be able to feel what their future car will be like. But it is difficult to imagine your car's interior with 1x1 inch sample size or seeing car options listed on paper. There have been some concepts coming out like Audi City. Interactive, full room touch screens definitely offer some interesting visual and sensorial experiences, but can you really feel the engine roar? Can you actually see and feel the interiors?

 Audi A8 in 3d - Source: http://luxpresso.com/news-indulge/look-inside-the-audi-a8-l-in-3d/2983

Audi A8 in 3d - Source: http://luxpresso.com/news-indulge/look-inside-the-audi-a8-l-in-3d/2983

We propose a car (flight) simulator approach, where the customer can try their purchase, removing all uncertainty and checking-out when their decision is made.

Key Features:

- Engine types: being able to feel the power just from pressing on the accelerator

- Highly digitized: With he click of a button, the customer can experience the different packages the car is available in

- Transparency in pricing: Seeing the price increase or decrease according to the options they chose

- Real-time discounts and pricing: Removing the "used car symptom". Branch manager apply their final price as the customer is making his final selection.

service_design_montreal_incubius_vjeran_hodko

Collaborators:


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A MORE FLEXIBLE AND SUSTAINABLE APPROACH TO COMMERCIAL REAL ESTATE. 21 HARBOR STREET USES REDESIGNED CONTAINERS AS MARKERS. THESE MARKERS WILL PROVIDE A UNIQUE EXPERIENCE FOR POTENTIAL BUYERS AND PROVIDE A TEMPORARY ATTRACTION FOR LOCALS.

  AN IMMERSIVE EXPERIENCE AIMING TO MAKE THE AIRPORT AND TRAVELLING JOURNEY MORE PLEASANT. DESTINATION CLOUDS USES GIANT, FLEXIBLE TOUCH SCREENS TO CREATE A CLOUD OF INTIMACY GATESIDE,   WHILE PROVIDING AN IMMERSIVE EXPERIENCE ABOUT THE TRAVELLER'S DESTINATION

AN IMMERSIVE EXPERIENCE AIMING TO MAKE THE AIRPORT AND TRAVELLING JOURNEY MORE PLEASANT. DESTINATION CLOUDS USES GIANT, FLEXIBLE TOUCH SCREENS TO CREATE A CLOUD OF INTIMACY GATESIDE, WHILE PROVIDING AN IMMERSIVE EXPERIENCE ABOUT THE TRAVELLER'S DESTINATION


Copyright 2014 incubius



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TRAVIO - FLAGSHIP


WHAT IF A TRAVEL AGENCY BECAME A GATHERING GROUND FOR TRAVELLERS TO INTERACT AND SHARE STORIES?

TRAVIO - FLAGSHIP


WHAT IF A TRAVEL AGENCY BECAME A GATHERING GROUND FOR TRAVELLERS TO INTERACT AND SHARE STORIES?

THE PROBLEM

Many disruptive forces have hit the travel industry hard the last few years. From Low Cost carriers, to discounted, direct purchase sites. Also, the traveller now is more knowledgeable and less prone to surprises thanks to review sites, social recommendations and more.

 

But with all the abundance of information and services comes a new problem, choice. Travellers now must spend endless hours researching for a trip due to fluctuating costs, extra taxes and fees as well as dealing with paying extra for things that used to be free!

 

 

 

In all this, where does the travel agency stand. Some consider them as good as dead as millennials and gen-xers don’t see their relevance.

 

SO COMES THE SHIFT:

 

CREATING A  HUB - WHERE TRAVELLERS COME TOGETHER TO DISCOVER AND SHARE INSIGHTS

 

the hub becomes a place of gathering and interaction

 

and where advisors educate and teach customers about their options, all in one place

CAFÉ & PROJECTION ROOM

THE TRAVEL ADVISOR: ASSISTS IN THE STEP MY STEP PROCESS HELPING AND GUIDING CUSTOMERS IN THEIR JOURNEY

 

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AN IMMERSIVE EXPERIENCE AIMING TO MAKE THE AIRPORT AND TRAVELLING JOURNEY MORE PLEASANT. DESTINATION CLOUDS USES GIANT, FLEXIBLE TOUCH SCREENS TO CREATE A CLOUD OF INTIMACY GATESIDE, WHILE PROVIDING AN IMMERSIVE EXPERIENCE ABOUT THE TRAVELLER'S DESTINATION

  A MORE FLEXIBLE AND SUSTAINABLE APPROACH TO COMMERCIAL REAL ESTATE. 21 HARBOR STREET USES REDESIGNED CONTAINERS AS MARKERS. THESE MARKERS WILL PROVIDE A UNIQUE EXPERIENCE FOR POTENTIAL BUYERS AND PROVIDE A TEMPORARY ATTRACTION FOR LOCALS.

A MORE FLEXIBLE AND SUSTAINABLE APPROACH TO COMMERCIAL REAL ESTATE. 21 HARBOR STREET USES REDESIGNED CONTAINERS AS MARKERS. THESE MARKERS WILL PROVIDE A UNIQUE EXPERIENCE FOR POTENTIAL BUYERS AND PROVIDE A TEMPORARY ATTRACTION FOR LOCALS.


COPYRIGHT INCUBIUS 2017

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Skyline


Skyline


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Skyline was a mural project created for Procad Consultants, a leading design software consulting firm catering to architects, designers, engineers and construction professionals in Montreal, Canada. The intent was to create a graffiti to showcase the endless opportunities that clients have with the cutting edge software and services the firm provides to its client.

The image of the Montreal skyline is to represent a canvas of creation for these professionals who will shape and design the future of the city.

 


The message "Tranchez dans votre ville" - literally translated means "slice thru your city". The graffiti was designed and created in layers. The skyline was a outlined using 3 projectors to achieve a perspective shot of the bridge and some of the landmark buildings. The city intentionally perceived as static or "as is". The cranes and sketchy ground in the foreground were means as pillars of change- both for the future construction created by clients and the new way of designing that Procad is pioneering called Building Information Modelling (BIM). The french word trencher was an intentional play of words associated with a building section (or coupe).


COLLABORATORS


PROCESS- VIDEO


Copyright 2013 incubius & Pauly Kustoms

Croatia Airlines Rebrand


Croatia Airlines Rebrand


Rethinking national identity: rebranding croatia airlines

 

Croatia has become in recent years a prime touristic destination in Europe and the World. It is known for it's pristine beaches, rich culture and more recently, it's gastronomy. It's popularity has grown exponentially mainly due to it's attractive island destinations and heritage sites, such as the Plitvice lakes, the City of Dubrovnik and Split. But under the radar, many other places have morphed from transitional places to longstays. One of these examples is the city of Zagreb, which now offers many sites and attractions year round as while as a growing international student population. This year, the City of Zagreb opened a brand new modern and functional terminal which happens to also be the home of it's national carrier, Croatia Airlines

 Photo: Arch2O

Photo: Arch2O

Croatia Airlines, despite being a very small, even regional carrier remains the national carrier for the country of Croatia. Like most "Legacy" airlines, it is currently struggling with increased competition in Europe, and even it's own soil, notably from low cost Airlines such as RyanAir and Easyjet. 


 

CURRENT REPRESENTATION

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GOAL

THE OBJECTIVE OF THE REBRAND WAS AN EXCERCISE TO RETHINK IT'S IDENTITY, NOT ONLY AS AN AIRLINE BUT TO REPRESENT CROATIA AS A COUNTRY. THIS SHOULD BE A NATIONAL CARRIERS' RESPONSIBILITY. FOR VISITORS, IT IS OFTEN THE FIRST CONTACT WITH A NATION. FOR NATIONALS, IT IS WHAT TAKES THEM FROM AND BACK TO THEIR HOME. THIS PROJECT WAS INTENDED TO QUESTION MANY THINGS; DOES A NATIONAL CARRIER NEED TO CARRY IT'S FLAG'S COLORS ? IF NOT, WHAT DO THOSE REPRESENT. WHAT IMAGE DOES THE BRAND CARRY. VISUALLY AND EXPERIENCE-WISE? WHAT ELSE CAN IT BE? WHAT CAN IT BECOME? HOW DO WE WANT PEOPLE TO PERCEIVE IT?

ICONOGRAPHY AND INSPIRATION

EARLY STUDIES

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Tail design

The first iteration of the Croatia Airlines tail design had the recognizable checkered pattern present with a blue triangle. In it's current iteration, it has dispersed, colored squared in different tones of red and blue. Although not immediately obvious, it's supposed to pay an hommage to the checkered pattern and the "dots" representing the more than 1000 islands in Croatia. 

The complexity of blending and using the flag colors, red-white-blue was quite challenging. Different options were looked at in terms of what could be represented. Ultimately, the color bands were chosen to representent two important facets; Continental and Coastal Croatia.   We opted for an intentionally large coloured band going from the fuselage to the tail.

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Design

Different possibilities were tested for the tail design including: a logotype, name or abbreviation, and different symbols representing either the airline, country or cities/places. Also, different patterns were tested.

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Continental and coastal croatia

Ultimately, a pattern consisting of two shapes was chosen. One running at the bottom of the fuselage, reminiscent of the turquoise tones of the Adriatic and the other from the fuselage to the tail honoring the now famous red and white checkered pattern.

NEW LIVERY proposal- Croatia Airlines

 
New livery proposal for Croatia Airlines Copyright 2017 incubius Vieran Hodko

CROATIA AIRLINES A320 W/ SHARKLETS- NEW LIVERY -  BELLY

 The belly of the plane, like it's predecessor, is painted in a contrasting color. Intentionally swaying away from the blue found in the Croatian flag, this tone is meant to resemble the turquoise waters of the Adriatic, which represents strongly the country, in terms of tourism but also natural beauty. The middle is a "splash" in which Croatia is display, to be visible from the ground.

The belly of the plane, like it's predecessor, is painted in a contrasting color. Intentionally swaying away from the blue found in the Croatian flag, this tone is meant to resemble the turquoise waters of the Adriatic, which represents strongly the country, in terms of tourism but also natural beauty. The middle is a "splash" in which Croatia is display, to be visible from the ground.